Lately, I noticed a disturbing pattern in the ads and coupons I clipped from magazines. Many of them promoted skin care products:
- Garnier Nutritioniste Skin Renew Anti-Puff Eye Roller
("Massage away puffiness and dark circles")
- Olay Regenerist Reversal Treatment Foam
("Some women nip and tuck. Others prefer the cutting edge.")
- Olay Definity Deep Penetrating Foaming Moisturizer
("You could spend $2,000 for laser treatments to fight wrinkles and discoloration. Or you can bank on Olay Definity.")
- Maybelline Instant Age Rewind Cream Foundation with Custom Coverage Applicator
("Rewind the years, instantly!")
- Almay Bright Eyes
("A wake-up call for your eyes")
- Neutrogena Mineral Sheers Liquid Makeup SPF 20
("Creates such a perfectly natural look, you'll wonder who did your makeup."
My friend Janet had been raving about a new skin care regimen she had been trying, so I decided to give it a shot. I headed to Target and examined the products in the skin care aisle. Overwhelmed by the choices, I called Janet. Our conversation went something like this:
Me: I don't know which one to get! Help!
Janet: It's OK. Just get the Olay Regenerist stuff.
Me: There's so much here. Should I get the Olay Regenerist Daily Regenerating Serum or the Olay Regenerist Deep Hydration Regenerating Cream?
Janet: No, don't get the Deep Hydration Regenerating Cream. Well, I mean, you can get it but I didn't like it. It was too heavy for me. You want the Olay Regenerist lotion that has sunscreen in it. You'll use that during the day.
Me: I don't see that. I see a whole bunch of other stuff. Do I want the Olay Total Effects 7-in-1 Anti-Aging UV Moisturizer?
Janet: No, not Total Effects. You want the Regenerist stuff.
Me: Well, I don't see what you're talking about. Do I want the one that is with Touch of Foundation?
Janet: NO. Don't get the Touch of Foundation. You want the Olay Regenerist lotion. It's kind of in a round container.
Me: I might get the Total Effects stuff too. It has "7 anti-aging therapies in 1 vitamin rich moisturizer" and is "for visibly younger-looking, even toned skin".
Janet: Hmm, OK, but that's not the one I'm talking about.
Me: Wait! I think I've got it! Is it the Olay Regenerist UV Defense Regenerating Lotion?
I hope this works.